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Case Study - Michael Jackson


 

 

                                         INTRODUCTION                                         

According to Berry Gordy, founder of Motown records, ‘’Michael Jackson was not an artist who comes along once in a decade, a generation, or a lifetime.’’  

Michael Jackson was one of the greatest musicians ever to walk the earth. Since his debut in 1963, performing ‘Climb Every Mountain’ well known from the Broadway musical ‘The Sound of Music’ which in fact young Michael was a huge fan of.  

In 1971 he made his professional solo debut releasing ‘Got to Be There’ which was certified gold by the RIAA (Recording Industry Association of America). This album contained hits such as ‘Rockin Robin’ a cover of the Bobby Day song of the same name and another cover, this time a cover of Bill Withers ‘Ain’t No Sunshine’ which skyrocket him to supernatural fame.   

In 1979 he released ‘Off the Wall’ which was critically acclaimed by reviewers and contained the number one single ‘‘Don’t Stop Til You Get Enough’’ which was one of his biggest hits.   

Only 3 years later was Thriller, the biggest selling album of all time, released. It contained the singles ‘Billie Jean’ and ‘Beat It’ as well as the Halloween classic ‘Thriller’. It is certified 34x Platinum by the RIAA.   


DEATH 


On June 25, 2009, less than three weeks before the first This Is It show was due to begin in London, with all concerts sold out, Jackson died from cardiac arrest, caused by a Propofol and benzodiazepine overdose. Conrad Murray, his personal physician, had given Jackson various medications to help him sleep at his rented mansion in Holmby Hills, Los Angeles. Paramedics received a 911 call at 12:22 pm Pacific time (19:22 UTC), and arrived three minutes later. Jackson was not breathing and CPR was performed. Resuscitation efforts continued en route to Ronald Reagan UCLA Medical Centre, and for more than an hour after Jackson's arrival there, but were unsuccessful, and Jackson was pronounced dead at 2:26 pm Pacific time. 

Jackson was administered Propofol, lorazepam, and midazolam; his death was caused by a Propofol overdose. News of his death spread quickly online, causing websites to slow down and crash from user overload, and putting unprecedented strain on services and websites including Google, AOL Instant Messenger, Twitter, and Wikipedia. Overall, web traffic rose by between 11% and 20%.MTV and BET aired marathons of Jackson's music videos, and Jackson specials aired on television stations around the world. MTV briefly returned to its original music video format, and aired hours of Jackson's music videos, with live news specials featuring reactions from MTV personalities and other celebrities. 


LEGACY 

Jackson has been referred to as the "King of Pop" for having transformed the art of music videos and paving the way for modern pop music. For much of Jackson's career, he had an unparalleled worldwide influence over the younger generation. His influence extended beyond the music industry; he impacted dance, led fashion trends, and raised awareness for global affairs. Jackson's music and videos fostered racial diversity in MTV's roster and steered its focus from rock to pop music and R&B, shaping the channel into a form that proved enduring. In songs such as "Man in the Mirror", "Black or White", Heal the World, "Earth Song" and "They Don't Care About Us", Jackson's music emphasized racial integration and environmentalism and protested injustice. He is recognized as the Most Successful Entertainer of All Time by Guinness World Records. He is considered one of the most significant cultural icons of the 20th century, and his contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades. 

''Trying to trace Michael Jackson's influence on the pop stars that followed him is like trying to trace the influence of oxygen and gravity. So vast, far-reaching and was his impact—particularly in the wake of Thriller's colossal and heretofore unmatched commercial success—that there weren't a whole lot of artists who weren't trying to mimic some of the Jackson formula.'' — J. Edward Keyes of Rolling Stone  

Danyel Smith, chief content officer of Vibe Media Group and the editor-in-chief of Vibe, described Jackson as "the Greatest Star". Steve Huey of AllMusic called him "an unstoppable juggernaut, possessed of all the skills to dominate the charts seemingly at will: an instantly identifiable voice, eye-popping dance moves, stunning musical versatility and loads of sheer star power". BET said Jackson was "quite simply the greatest entertainer of all time" whose "sound, style, movement and legacy continues to inspire artists of all genres". 

In 1984, Time pop critic Jay Cocks wrote that "Jackson is the biggest thing since the Beatles. He is the hottest single phenomenon since Elvis Presley. He just may be the most popular black singer ever." He described Jackson as a "star of records, radio, rock video. A one-man rescue team for the music business. A songwriter who sets the beat for a decade. A dancer with the fanciest feet on the street. A singer who cuts across all boundaries of taste and style, and colour too." In 2003, The Daily Telegraph writer Tom Utley described Jackson as "extremely important" and a "genius". At Jackson's memorial service on July 7, 2009, Motown founder Berry Gordy called Jackson "the greatest entertainer that ever lived". In a June 28, 2009 Baltimore Sun article, Jill Rosen wrote that Jackson's legacy influenced fields including sound, dance, fashion, music videos and celebrity. 

Pop critic Robert Christgau wrote that Jackson's work from the 1970s to the early 1990s showed "immense originality, adaptability, and ambition" with "genius beats, hooks, arrangements, and vocals (though not lyrics)", music that "will stand forever as a reproach to the puritanical notion that pop music is slick or shallow and that's the end of it". During the 1990s, as Jackson lost control of his "troubling life", his music suffered and began to shape "an arc not merely of promise fulfilled and outlived, but of something approaching tragedy: a phenomenally ebullient child star tops himself like none before, only to transmute audibly into a lost weirdo".In the 2000s, Christgau wrote: "Jackson's obsession with fame, his grotesque life magnified by his grotesque wealth, are such an offense to rock aesthetes that the fact that he's a great musician is now often forgotten". 

 

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